We have accomplished this earlier than. We will do it once more.
For 25 years, MoveOn members have been on the entrance traces of elections, mobilizing communities and offering voters with the assets they should make their voices heard on the poll field.
This yr, MoveOn unveiled a $32 million election plan aimed toward re-electing President Joe Biden, securing one other three-straight Democratic victory, and defending American democracy from Donald Trump. Our plan to steer will probably be our most bold electoral plan ever, designed to reelect the Biden-Harris coalition and proceed the combat for progressive change for all.
Nevertheless, we want your assist.give MoveOn.org/ElectionPlan2024.
2024 Precedence Competitions
the place we win
goal match
President Biden’s re-election to the Oval Workplace: MoveOn will play a key position within the Biden-Harris marketing campaign in Pennsylvania, Wisconsin, Nevada, Arizona, Michigan and Georgia.
WIN BACK THE HOUSE: The trail to a Democratic majority within the Home is obvious, but it surely will not be simple: We’ll must flip minority seats to regain management. Since early final yr, MoveOn members have been organizing on the bottom in “collusion caucus” districts — 18 swing districts that Biden gained in 2020 however that Republicans gained in 2022. seats, offering Democrats with the very best purpose of successful again the Home in 2024.
Defending the Senate Majority: With 34 seats up for re-election, we want everybody to work collectively to keep up our slim Senate majority. MoveOn primarily invests in Senate seats in Wisconsin, Pennsylvania, Arizona, Nevada and Ohio.
how we win
Mobilize the surge of voters via the ability of volunteers
MoveOn’s 2024 organizing marketing campaign will persuade and mobilize “surge voters” – voters who voted for the primary time or turned extra lively after the 2016 election. Of the greater than 11 million voters in our goal areas, MoveOn focuses on youthful voters and those that didn’t vote in 2016 and/or 2022. MAGA was rejected by a proportion level margin. If these key voters present as much as the polls, they are going to deliver the sting wanted to win.
As a result of it’s vital that we begin speaking to voters now, we’ll begin reaching out to voters sooner than ever earlier than, reaching out to voters most probably to be absent from the election and deploying our volunteer base to encourage them to vote. Between now and Election Day, hundreds of volunteers will take motion and take part in our persuasion and relationship voting applications, driving tens of hundreds of persuasive connections.
A whole bunch of MoveOn members have signed as much as grow to be vote mobilizers. They’ll lead voter contact applications locally by internet hosting home events and coaching and organizing different member volunteers. Having the chance to construct group via in-person motion for the primary time because the pandemic started will probably be further motivation to hitch this effort to impression the election!
Based mostly on constant analysis from the Analyst Institute and MoveOn’s personal earlier election work, which reveals a number of contacts via completely different communication channels have better impression than a single contact, we will probably be utilizing three strategies to succeed in voters through the persuasion stage , to layer connections and enhance the probability that voters will bear in mind the outreach. MoveOn volunteers will use quite a lot of contact strategies, resembling postcards, cellphone banks and canvassing, to succeed in voters through the spring and summer season. They’ll speak to voters concerning the stakes of the election and the problems they care about, promote the victories achieved by progressives and Democrats, and make a realistic and strategic case for why their votes matter.
Maximize your affect by tripling your votes
Within the fall, we’ll be specializing in tripling the poll — urging voters to succeed in out to 3 of their family and friends members to remind them to vote, assist them make plans, and ensure they vote. It may be accomplished by way of textual content message, on-line, over the cellphone or in individual.
Voting triple is 5 instances simpler than conventional strategies as a result of it’s primarily based on present trusted relationships. Within the 2022 midterm elections, MoveOn’s tripling the vote program reached an estimated 48,000-50,000 voters in battleground districts and states, which means tens of hundreds of voters may need stayed house.
Shaping standard and media narratives
Our member- and volunteer-driven constituent contact efforts will probably be additional supplemented by paid communications and MoveOn’s conventional speedy response campaigns.
Our 2024 election plan will:
- Begin a Giant-scale digital and TV promoting campaigns— together with throughout Trump’s legal trial.
- Leverage our huge social media attain Launch a troublesome schooling marketing campaign concentrating on probably the most unpopular insurance policies Trump has promised his donors, together with his authoritarian agenda and additional erosion of our freedoms and rights.
- Central communities whose rights have been undermined by Trump’s insurance policies— from these affected by abortion bans to communities of colour focused by voter suppression insurance policies — to indicate how dire the threats to our nation are. MoveOn members will share their tales about why this election issues to them, and we’ll present these movies as adverts to the surge voters most probably to be satisfied.
Defending democracy from threats from Trump and third events
If Trump, twice impeached and criminally indicted, returns to the Oval Workplace, our basic freedoms and establishments will probably be in danger. He and his advisers have made it clear that they are going to destroy democracy and our rights.
We should stop any third-party candidate from standing in the way in which of a Democratic victory. The info means that if third-party disruptors like RFK Jr. do not step apart, a repeat of 2016 is definite.
