Warner Music Group has appointed Tomas Rodríguez to lead a restructuring team to strengthen its Mexican music A&R and marketing capabilities.
Rodriguez, President Warner Music Mexico & mexican musicwill lead the project in Mexico City, while Reuben AbrahamWMG said Tuesday (May 14) that Música Mexicana’s general manager will be responsible for managing the A&R and marketing teams in WMG’s downtown Los Angeles office.
Brian Placencia Will lead the A&R team as Director of A&R.He had previously been in universal music and Universal Music Groupand serves as West Coast Label Manager machete musicThere he played an important role in promoting and developing the careers of artists including El Potro de Sinaloa, Fidel Rueda, Larry Hernandez and Roberto Tapia. Plascencia was also a founding partner of Alianza Records, where he helped launch artists such as Caimanes de Sinaloa, Edicion Especial and Grupo H-100.
Armando LopezAssociate Director of A&R, has over a decade of industry experience with expertise in marketing, music production and concert promotion.
Just join them Cesar CarrilloAppointed as Senior A&R Manager with extensive experience in music production and talent management in the Mexican music industry. Carrillo has managed talents such as Los Butres de Culiacan and Tomas Ballado.
“The expertise, adaptability and market acumen of our enhanced Mexican music team will enhance our vision for the growth and globalization of the genre, solidifying Warner Music’s position as a mover in the space.”
Tomas Rodriguez, Warner Music Mexico
Carrillo has also booked legado 7 for independent labels and live companies fire musicand cooperate with artist management companies and on-site companies FM entertainment Help manage the agenda of Banda Machos, Fidel Rueda and Ramon Ayala.
at the same time, Maria Angela BatizMúsica Mexicana’s Marketing Director will continue to play a role in developing Música Mexicana’s marketing strategies and campaigns.
“The expertise, adaptability and market acumen of our enhanced Mexican music team will enhance our vision for the growth and globalization of the genre, solidifying Warner Music’s position as a mover in the space,” Rodriguez said.
Abraham added: “We are prepared to provide the genre with an industry-first platform, backed by top-notch professionals and tailor-made negotiation options to meet the current needs and future prospects of Mexican music.”
“We are ready to provide the genre with an industry-first platform, backed by top-notch professionals and negotiation options tailored to meet the current needs and future prospects of Mexican music.”
Reuben AbrahamWarner Music Mexico
Warner Music expands into Mexican music sector through partnership with ADA, which offers a range of services and agreements to artists. The list of artists supported by Warner/ADA includes Codiciado, El Komander, Pesado, DannyLux and Los Aptos, among others.
Last week, Warner Chappell Music appointed Delia Orjuela Serves as New Creative Director of Mexican Music/Mexican Music. Ojuela is best known for helping Mexican-American singer Danny Lux reach the top of the charts.
The latest appointments come as the Mexican music genre continues to grow in popularity around the world. Spotify It was reported earlier this month that Mexican music traffic had increased 55% Globally in 2023; between 2018 and 2023, traffic grew 440%.
Bad Bunny and the Frontera Group United Nations 100xto According to Spotify, “Last Year” became the most played Mexican music song in a single day.
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