Rostrum Pacific has named Chris Atlas the brand new president of its not too long ago acquired distributor and retail model Fats Beats.
The unbiased hip-hop writer and e-commerce retailer was acquired by Rostrum Pacific in March, becoming a member of sister firms together with SpaceHeater and Rostrum Data beneath the Rostrum Pacific umbrella.
Fats Beats celebrates its thirtieth anniversary this yr. Rostrum Pacific stated Atlas will lead the model “into its subsequent chapter of development and innovation.”
The chief will oversee enterprise improvement and advertising, construct trade relationships, increase market share and determine new development alternatives.
Chris Atlas’ profession within the music trade spans greater than 20 years.
He has held senior positions at Tommy Boy Data, Cornerstone Promotions, Def Jam Recordings and Warner Data.
He has collaborated with a wide range of artists and types, profitable accolades together with a Tradition Maker Award and being named to XXL Journal’s record of hip-hop heavyweights for a number of years.
Based on Rostrum Pacific, since Atlas joined, he has recruited artists akin to Talib Kweli, Massive Professor, Pete Rock, Rsonist and extra.
“I am honored to affix Fats Beats at such an thrilling time within the firm’s historical past.”
Chris Atlas
“I am honored to affix Fats Beats at such an thrilling time within the firm’s historical past,” stated Chris Atlas.
“Fats Beats has lengthy been a cornerstone of hip-hop tradition, and I stay up for constructing on that legacy whereas exploring new avenues for development and collaboration.”
“With Chris on the helm, we’ll put our gifted companions in one of the best place to succeed.”
Jonathan Partch, Pacific Podium
Jonathan Partch, Chief Working Officer of Rostrum Pacific, added: “Chris Atlas is somebody we now have admired for a few years. It’s thrilling to have him be part of Fats Beats as President at this necessary time in Rostrum Pacific’s development.” Infinite. He brings unbelievable management, imaginative and prescient, perception and expertise. I am unable to consider a greater particular person to steer and proceed to construct the legacy of this nice firm.
“With Chris on the helm, we’ll put our gifted companions in one of the best place to succeed.”
In 2023, Rostrum Data, led by CEO Benjy Grinberg, reorganized the label and its sister firms into a brand new umbrella firm, Rostrum Pacific, which payments itself as a “multi-faceted leisure firm” that brings collectively Rostrum Data, Spaceheater and now Fats Beat.
Based in 1994, Fats Beats is a hip-hop vinyl file retailer positioned on the Decrease East Aspect of Manhattan. Joseph Abagian (DJ Jab). Based on its profile web page, it “rapidly turned an indispensable middle for aspiring and established artists to collect and collaborate on new initiatives.”
This location has hosted in-store performances Jay Z, slim Shady, outcast, Moss Duff and others. Within the late Nineties, it expanded to new places in Amsterdam, Atlanta, Los Angeles, and Tokyo. Nevertheless, as music shifted to digital, these shops had been closed, with the final Fats Beats shops closing in 2010.international music enterprise
