Up to date: July 8, 2024 at 6:33 pm ET
In an announcement to Mashable, a Google spokesperson stated that this so-called “experimental characteristic” is just not new:
“Promoted pins in navigation will not be new – they expose individuals to related adverts for companies resembling gasoline stations, eating places and retailers alongside the best way. To keep away from driver distraction, these adverts don’t pop up and solely increase when clicked. , and disappear shortly in a brief time period.
Unique textual content: July 8, 2024 5:24 pm Japanese Time:
Is Google Maps testing a brand new characteristic? drive — no pun supposed — have you ever climbed the wall? Google Maps person Anthony Higman posted on X that he observed a “by no means seen earlier than” pop-up advert whereas driving on the navigation app close to Atlantic Metropolis, New Jersey.
“You possibly can take a look at this loopy new advert format on the Google Maps app,” Higman wrote. “I typed within the route on the coast after which as I handed this gasoline station this advert for Royal Farms popped up and it stated ‘Add a cease’.”
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Higman added that he didn’t enter any details about gasoline or meals into the app. “Does anybody know what advert format that is?!?!?!” he requested.
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Is Google Maps making an attempt out new pop-up adverts?
Google Maps seems to be testing a brand new characteristic that prompts sponsored pop-up adverts for close by companies through the Cancel and Add Cease buttons with out prompting.
9to5Google known as it “radical” and famous that that is an advert format utilized by Google in its Waze app. In fact, Google Maps isn’t any stranger to sponsored content material. For instance, in accordance with Neowin, Google highlights sponsored companies on maps and search outcomes, particularly when individuals seek for close by places (resembling “pizza close to me”).
In keeping with AndroidPolice, this so-called “intrusive” advert could also be based mostly on a memo Google not too long ago despatched to advertisers, which learn, partly, “We’re rolling out adverts on Google Maps to assist advertisers such as you get extra Lead.” Google Maps cell app for iOS solely. “
Nevertheless, when Mashable reached out to Google for remark, a spokesperson advised us the next:
“Promoted pins in navigation will not be new – they expose individuals to related adverts for companies resembling gasoline stations, eating places and retailers alongside the best way. To keep away from driver distraction, these adverts don’t pop up and solely increase when clicked. , and disappear shortly in a brief time period.
In different phrases, that is nothing new. You’ve got most likely seen these adverts, and if you have not, it is solely a matter of time.
