Mattel’s newest Barbie Fashionista is a classy illustration of blind Barbie and her walker and the primary black Barbie within the line with Down syndrome, including to the toy model’s catalog. representativeness.
The corporate’s first-ever blind Barbie is the most recent to be launched and comes with fashionable and sensible equipment, together with a white and crimson cane and eye-protective sun shades, designed to mirror the range of real-life pals. The corporate has launched a line of equally iconic dolls prior to now, together with wheelchair person Barbie and her service canine.
Eric, CEO of the American Basis for the Blind, wrote: “By rising illustration and elevating consciousness of the experiences of people who find themselves blind and have low imaginative and prescient, our shared objective is to encourage limitless alternatives for everybody, finally resulting in a extra accessible and an inclusive world.
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The corporate did not cease there. Mattel’s first black Barbie doll with Down syndrome joins Mattel’s current fashionable Barbie dolls with Down syndrome, first launched in 2023. Designed in collaboration with the American Basis for the Blind and Mattel’s earlier artistic accomplice, the Nationwide Down Syndrome Society. The organizations have been consulted on all points of the design, together with the doll’s physique sculpt.
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Mattel’s blind Barbie has articulated elbows, which is uncommon for Barbie dolls, so she will higher use her cane. She additionally comes with specifically textured clothes and packaging with contrasting colours designed particularly for folks with low imaginative and prescient. Packaging options Braille lettering and new design for simpler opening – Mattel has introduced that new packaging will probably be added to all Fashionista line dolls.
For Mattel’s Black Barbie with Down syndrome, the design group brainstormed with focus teams of Black folks within the Down syndrome neighborhood, together with younger Black ladies. The consequence, Mattel explains, is a doll with a shorter body, an extended torso, decrease muscle tone, and a novel facial design. Different particulars included lengthy braids and a costume designed in a Down syndrome consciousness colour palette.
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“NDSS is worked up to introduce a second Barbie doll with Down syndrome,” wrote NDSS President and CEO Kandi Pickard. “This doll launches alongside the brand new Barbie doll who’s blind, marking That is one other vital step in direction of increasing the illustration of individuals with disabilities.”
The dolls can even seem within the YouTube sequence “Barbie Adventures” launching this fall. “We notice Barbie is greater than only a doll; she represents self-expression and may create a way of belonging,” wrote Krista Berger, Mattel’s senior vice chairman and international head of dolls for Barbie.
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