Sony Music Masterworks, a unit of Sony Music Leisure, has acquired a majority stake in Black Sky Inventive, a Los Angeles-based firm that focuses on immersive leisure, experiential retail and reside experiences.
Beneath the settlement, Black Sky, led by founder Jeff Delson, will turn out to be a part of Masterworks’ reside division, centered on creating “scalable experiential property” in music, social media, kids’s leisure, movie, tv and video games.
Delson and companions Lee Rosen and Shannon Ramirez will proceed to guide the corporate’s day-to-day operations and work carefully with Masterworks President Mark Cavell to develop a collection of latest initiatives.
Black Sky’s current initiatives embrace Stranger Issues: The Official Retailer; AC/DC Official Dive Bar taking on Energy Journey Competition; Olivia Rodrigo Touring Fan Expertise; and Britney Spears – The Zone immersive fan expertise .
This winter, Black Sky is partnering with Moonbug to launch CoComelon Playdate, primarily based on the favored kids’s present.
sonymusicmasterpieceThe settlement with Black Sky Inventive is the newest in a collection of strategic partnerships and acquisitions for the corporate.
Its portfolio of firms consists of black ink reward, A inventive design and manufacturing companies firm primarily based in Los Angeles;cultural creativityis a manufacturing and mission administration group specializing within the improvement of site-specific and bespoke initiatives in distinctive heritage and panorama contexts, primarily based within the Netherlands GEA residedesigning, presenting and producing packages and experiences primarily based on famend IP musicfilms, TV, anime and video games.
The Sony Music Masterworks community additionally consists of the next firms The Luna Leisure Group, MAC International, Proactiv Leisure, Raymond Gubbay Ltd., RoadCo Leisure, Seaview, Senbla, and Turtle Station Leisure.
sonymusicmasterpiece embrace masterpiece, sony Classical, Milan Information, XXIM Information and masterpiece Broadway imprint.
“We’re excited to associate with Black Sky Inventive to additional improve our potential to develop distinctive reside leisure experiences round fan-favorite artists, influencers and movie/TV characters,” stated Mark Cavell.
“Jeff Delson, Lee Rosen, and Shannon Ramirez are imaginative entrepreneurs who’re on the forefront of making participating, immersive environments and occasions which might be more and more standard throughout the board. Well-liked amongst audiences of all ages.
Mark Cavill
Calvill added, “Jeff Delson, Lee Rosen and Shannon Ramirez are imaginative entrepreneurs who’re on the forefront of making participating, immersive environments and occasions that It’s more and more standard with audiences of all ages.
“We’re excited to affix Sony Masterworks and work carefully with Mark Cavell and the unbelievable startups inside the Masterworks household.”
Jeff Delson, Black Sky Inventive
Jeff Delson, founding father of Black Sky Inventive, stated: “We’re excited to affix Sony Masterworks and work carefully with Mark Cavell and the unbelievable startups within the Masterworks household.
“Collectively, we’re pioneering new and compelling methods for followers to attach with their favourite IPs, increasing the panorama of reside leisure.”world music enterprise
