On Amazon, supporters of former President Donald Trump outspent supporters of Vice President Kamala Harris three to 1 on election merchandise.
Analysis from e-commerce advertising platform Omnisend discovered that “amongst greater than 11,000 sellers within the 2024 marketing campaign, Trump merchandise has price as a lot as $140 million, whereas Harris merchandise has price $41 million.”
A press launch concerning the research states:
Flags are by far probably the most bought merchandise amongst Trump consumers, accounting for 30%, or $40 million, whereas T-shirts are the Harris marketing campaign’s hottest merchandise, accounting for 48%, equal to almost $20 million in income. The Amazon vendor has offered greater than 1 million MAGA hats and earned $23 million in income. Evaluation of knowledge collected in late September additionally confirmed that 21% of Trump merchandise on Amazon contained destructive key phrases akin to “anti” and “terrible,” whereas 9% of Harris merchandise contained destructive key phrases.
Amazon accounts for 57% of election present gross sales.
Omnisend additionally discovered that 65% of Individuals “often buy election merchandise.” 81% of those purchases occurred throughout the presidential election cycle.
“About two-thirds of Individuals buy election merchandise to precise assist for a candidate, and one-third buy election merchandise as collectibles,” Omnisend wrote in a press launch about their findings. A fourth individual buys electoral merchandise to affect others: “Most Individuals really feel happy with their political views when buying merchandise (60%), with 32% saying they’re blissful to publicly categorical assist and 27% saying they do. Be assured in your political stance when making purchases.
The press launch added: “Usually, Individuals spend $10 to $30 every election cycle on election merchandise. The most well-liked gadgets are T-shirts, flags and hats.
Analysis on election merchandise on Amazon was carried out utilizing Jungle Scout software program. It analyzes the estimated gross sales, income, and worth of things for the key phrases “Trump,” “Biden,” and “Kamala.” The research shall be performed from Could to September 2024.
