British-born music firm ATC Group, proprietor of ATC Administration, has reached what it calls a brand new “collaboration settlement” with famend Chinese language music firm Trendy Sky.
Based on the announcement, the association is designed to develop the worldwide attain of the Trendy Sky model and its portfolio of expertise and occasions globally (exterior of China), with an preliminary concentrate on the UK market.
On the similar time, Trendy Sky said that this may assist domesticate the expansion of artists within the ATC expertise pool in China.
ATC Administration represents over 60 artists, songwriters and producers together with Nick Cave, The Smile, PJ Harvey, Yaeji, The Hives, Sleaford Mods, Johnny Marr, Black Nation, New Highway, Kelela, Isobel Waller-Bridge and Kwes.
Final week, ATC acquired a majority stake in Uncooked Energy Administration, which represents rock and steel artists together with Deliver Me The Horizon, Bullet For My Valentine, The Mars Volta, The Damned, You Me At Six, Don Broco, Heartworms, Child Kapichi, Chisel and Denial.
Within the space of actions, Trendy Sky goals to co-invest and develop its funding portfolio exterior China.
We additionally concentrate on how you can make ATC artists extra actively take part in Trendy Sky’s actions in China.
By way of merchandise gross sales and e-commerce, the 2 corporations will set up a mutually helpful service community for precedence artists on each lists of their respective markets.
ATC Group manages artists by means of ATC Administration and has not too long ago invested in Uncooked Energy Music, reside reserving company ATC Dwell, merchandise firm Sandbag, reside streaming enterprise Driift, ATC Companies and ATC Expertise.
The corporate is headquartered in London and has workplaces in Los Angeles and New York.
In 2021, ATC raised £4.15 million ($5.2 million) and listed on the Aquis Inventory Trade Development Market below the ticker image ATC.
“We’re excited to work with the Beijing group to deliver Trendy Sky’s occasions and expertise to the markets during which we function.”
Adam Driscoll, ATC Group CEO
ATC Group Chief Govt Adam Driscoll stated: “I’m delighted to be doing enterprise with Trendy Sky.
“As one among China’s main unbiased music corporations, they supply ATC with a major alternative to develop its attain right into a rising market to the advantage of our purchasers.
“We’re excited to work with the Beijing group to deliver Trendy Sky’s occasions and expertise to the markets during which we function.”
“We hope that by means of this cooperation, we will join the 2 markets and collectively present extra full companies and extra growth for proficient artists all over the world.”
Shen Lihui, Trendy Sky
Shen Lihui, founder and CEO of Trendy Sky, stated: “I’m very a lot trying ahead to cooperating with ATC Group.
“We hope that by means of this cooperation, we will join the 2 markets and collectively present extra full companies and extra growth for proficient artists all over the world.”world music enterprise
