Beneath the slogan #MakeASafetyStatement, the marketing campaign can even reinforce the core message of the brand new Decade of Motion for Street Security, which goals to halve the variety of road-related victims by 2030.
“Street security will not be excessive sufficient on the political agenda in most international locations. Though we all know the treatments for street visitors accidents, motion is lagging behind,” mentioned UN Street Security Envoy Jean Todt.
“Via this occasion, along with the celebrities who be part of us and our companions JCDecaux and Saatchi & Saatchi, we’re working to show this case round and mobilize the required political will Enhance motion and funding to save lots of tens of millions of lives,” he added.
The marketing campaign will start in New York and run via 2025, reaching roughly 1,000 cities in additional than 80 international locations via billboards, social media and different platforms.
Up to now, 14 celebrities together with tennis legend Novak Djokovic, Oscar-winning actress and United Nations Growth Program Goodwill Ambassador Michelle Yeoh, and supermodel Naomi Campbell have pledged help for the marketing campaign.
Every made a press release comparable to “I drive slowly” or “I cannot drink and drive.”
“Silent epidemic”
Talking at a press convention on the United Nations Headquarters in New York, Mr Todd highlighted that street visitors accidents are the “primary killer” of individuals aged 5 to 29, with the overwhelming majority occurring in low- and middle-income international locations.
He identified that 1.2 million folks die in visitors accidents yearly, and one other 40 to 50 million persons are injured, a lot of them severely.
“a burden to the sufferer [and] Excessive prices for households and for the nation”, continued Mr Todd, including that the “prescription” to sort out the issue included training, communication, enforcement and the standard of roads and automobiles.
Fasten seat belts
As a racing govt and former rally automotive co-driver, Envoy Todd emphasizes that easy measures comparable to carrying a seat belt or helmet within the entrance and rear seats can considerably enhance security.
Moreover, drivers and passengers should not use medicine, alcohol, or use cell telephones whereas working a automobile, and will keep away from rushing.
Key Options for Street Security
The marketing campaign follows the latest adoption by the Common Meeting of a decision to enhance street security all over the world.
The decision, adopted final week, requires better efforts to implement the International Plan for the Decade of Motion for Street Security 2021-2030 to scale back street deaths and accidents.
It urges member states to make sure street security turns into a “political precedence” and invitations those who haven’t but accomplished so to “think about adopting complete laws on key threat elements” such because the non-use of seat belts, baby restraints and helmets, in addition to drink driving and Rushing.
Member states are additionally inspired to ascertain “ministerial coordination mechanisms”, significantly between ministries of well being, transport, training, infrastructure, inside and setting, to deal with cross-cutting points.
