A creator lately requested me, “Are we going to make long-form movies on Instagram?” The reply is not any, and I need to clarify why.
We do a variety of various things on Instagram, however at its core it actually has two jobs. One: Join with buddies. Second: Show you how to discover your pursuits, normally via brief movies.
It seems that these two issues are symbiotic. You see a tremendous video of a comic performing that made you chuckle out loud, and also you ship it to somebody who you recognize will chuckle as a lot as you do. Or for me, I see the spotlight of a tremendous soccer objective or trick and I ship it to somebody I do know who loves soccer as a lot as I do. So these items are about connecting with buddies about your pursuits.
It seems that long-form video is much less symbiotic with these different jobs. In case you watch a ten or 20 minute video, you will see much less content material from your mates, you will work together with your mates much less, and you may really be much less more likely to ship that content material or video to your mates. So we’re not going to pursue that enterprise as a result of it is a part of our core id of connecting folks with their buddies, and we do not need to undermine that by pursuing long-form motion pictures.
We all know brief movies do not at all times do that, however it might. We attempt to prioritize brief movies. So let me know what you assume within the feedback beneath. I am positive there will probably be a variety of dialogue about this. Peace.
