U.S. Vice President Kamala Harris delivers the keynote speech on the 88th Nationwide Conference of the American Federation of Academics in Houston, Texas, the USA on July 25, 2024.
Kelly Greenlee Beale | Reuters
Vice President Kamala Harris launched an official TikTok account on Thursday, highlighting the social broadcast app’s significance to the 2024 presidential marketing campaign as a strategy to attain voters.
In her first quick TikTok video, Harris described her causes for becoming a member of the favored app, saying she “heard I used to be on the For You web page just lately, so I assumed I would get on board myself.”
The vice chairman was referring to the widespread consideration her just lately introduced presidential marketing campaign has generated on social media platforms corresponding to TikTok. For instance, many TikTok customers have created a collection of humorous movies, together with a clip that includes Charli XCX’s “Brat” summer season pattern, that includes Harris to rejoice her rise to democracy following the current election of President Joe Biden The get together’s essential presidential candidate.
Harris’ fast adoption of TikTok stands in stark distinction to President Joe Biden, who appeared in particular person with Harris on the marketing campaign’s @BidenHQ (now @KamalaHQ) web page. U.S. lawmakers have expressed issues a few Chinese language expertise firm’s possession of TikTok.
TikTok’s reputation amongst younger Individuals and the general public at giant has made the app an necessary marketing campaign device for politicians, though the corporate doesn’t enable political promoting.
In the meantime, former President Donald Trump launched an official TikTok account in June. Earlier this yr, Trump informed CNBC that whereas he additionally had nationwide safety and privateness issues about TikTok, he believed banning the app would solely “make Fb greater, and I feel Fb is the enemy of the individuals.”
watch: “Kamala Harris gained’t rebrand,” former Trump aide.
